Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
Include a link to the homepage on every page of your site. One of the best ways to do this is to make a graphic title for your page that can be included on all pages. Web users are used to clicking on a graphic to return home so there won’t be a learning curve to navigating your site.
If you want your site visitors to spend as much time as possible on your site, make the text easy to read. One of the most common design mistakes is using graphic backgrounds with patterns or dark colors; combine this with equally dark text and you have a recipe for disaster. Unless the text is clear and easy to read, your site will not be a success.
Be sure your website works both with and without the “www” prefix. Some people will type this in before they head to your site as a force of habit, and some may not. You should make sure that customers will be directed to your site either way, or you may have some confused people on your hands.
To help you design a website that is free of clutter, do not include any scrolling text on your site. Websites that have things constantly moving back and forth on the screen is really distracting to the visitor. Not only is this distracting and annoying, but it also screams unprofessional and will cause your visitors to leave quickly.
Creating a sitemap is a very important part of the web design process. A site map is an effective way to inform visitors of the various kinds of content that your website has to offer, and is a great tool for navigating your website. Search engine crawlers will also utilize your sitemap for similar reasons, and therefore, including a sitemap will help boost your search rankings. Make sure your website has a sitemap, and that it is through.
You need adequate meta tags on every page to attract more site visitors. High-quality meta tags will help search engines determine the topic of your website. Meta tags that don’t accurately reflect the content of your website will negatively impact your traffic.
Be mindful of what particular file type you use for graphics since that impacts file sizes and load times for users. Generally, you are better off using GIFs or JPEGs for your graphics. PNG and BMP files are probably better for web graphics, but they also use much more disk space. You can convert the larger graphics into a more manageable size to help your viewers have a better user experience.
In the end, web design has become so simple that anyone can do it. From your 8-year-old neighbor who has her own Pokemon site to my 90-year-old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!